Driven by Innovation. Built by Experts.
From concept to code, Proximia was created to solve the real gaps in modern security—merging digital and physical protection through true identity awareness.
From Real-World Friction to Real-World Innovation
Kelly Coffin
Chief Executive Officer
Kelly Coffin founded Proximia after recognizing a structural gap between physical and digital cybersecurity while leading WayFare Foods—an innovative food manufacturing startup he built from vision to scale in a highly-regulated, tech-driven industry. He conceptualized a differentiated Zero Trust IAM platform designed to bridge that divide—one shaped by real-world challenges and sharpened through insight from Bell Labs collaborators.
Kelly Coffin
Chief Executive Officer
Kelly Coffin is the founder and CEO of Proximia, where he leads the design and development of advanced identity and access management solutions grounded in Zero Trust principles. Prior to founding Proximia, Kelly founded and served as CEO of WayFare Foods, an innovative food technology company where he led product development, manufacturing strategy, national distribution, and go-to-market execution—turning the startup into a nationally recognized brand and eventual acquisition.
Drawing on his background in engineering, Kelly designed several proprietary manufacturing systems that integrated mechanical, electrical, and software components, developing full SOPs and bringing novel food processing methods to market. It was during his time at WayFare that he first encountered the systemic gap between physical and digital security—especially in regulated, IoT-heavy environments like manufacturing and logistics.
Driven to solve this growing challenge, Kelly conceptualized a new kind of IAM platform—one that merges cyber and physical security. He assembled a high-caliber software engineering team to drive the development of Proximia Connect and the patent-pending XiFi™ platform.
With a background in engineering and a track record of entrepreneurial execution and strategic leadership, Kelly brings innovative thinking and operational discipline to Proximia’s mission: redefining how identity is secured in today’s connected world.
Kevin P. Welch
Executive Chairman
In mid-2023, Kelly partnered with Kevin Welch—a seasoned technologist and proven startup entrepreneur—to assemble a high-caliber team for platform strategy and technology development. By September 2023, that vision had accelerated into the development of a full-scale, enterprise-ready IAM platform, to meet clear demand in a fast-growing market.
Kevin P. Welch
Executive Chairman
Kevin Welch is a seasoned entrepreneur and technology executive with a proven track record of scaling companies from startup to multi-billion-dollar enterprises. He brings deep expertise in information systems and a diverse range of technologies, having led more than 40 mergers and acquisitions, two public offerings, a bankruptcy reorganization, and multiple corporate spin-offs.
In addition to serving as Chairman of Proximia® and AXCS®, Kevin is a senior advisor to Francisco Partners, RedSail Technologies, and Endeavour Capital. He previously founded Integra®, scaling it from early-stage development into a market leader before its acquisition and eventual integration into RedSail Technologies under private equity ownership. Prior to this, Kevin was president of Shared Healthcare System (sold to OmniCare), CTO of Sun Healthcare Systems (one of the largest public senior healthcare providers), Director of R&D of Symantec Corporation (SYMC), and a research scientist at Genetech (sold to Roche).
Kevin holds degrees in mathematics, computer science, operations research, and engineering management from Stanford University. Kevin merges executive leadership with technical expertise, with a strong focus on leveraging AI-native tools to accelerate the creation and deployment of modern technologies. His strategic guidance helps companies scale faster, build smarter, and stay ahead in an increasingly digital world.
Engineering Identity. Powering Trust.
Our core engineering team combines deep domain expertise in identity, cloud security, enterprise-scale systems, and embedded technology. With decades of hands-on experience, they’re not just building software—they’re pioneering the future of biometric-powered, frictionless authentication.
Chip Dickinson
Chief Technology Officer
Chip is a trusted technologist with deep expertise in cloud architecture, enterprise software, cybersecurity strategy, and digital transformation. With over 30 years spanning IT, operations, and enterprise systems, he has led complex, large-scale software initiatives across regulated industries. His leadership translates advanced technology into competitive advantage and operational efficiency—while ensuring rigorous compliance with frameworks such as HIPAA, SOC 2, and other industry-specific regulations.
Prior to Proximia, Chip served as VP of Business Solutions and later as Digital Innovation Executive at Adventist Health, leading full-scale ERP modernization and launched enterprise-wide AI, robotic process automation (RPA), and cybersecurity and identity authentication frameworks. These efforts transformed operations across a $5B healthcare system, enforced HIPAA compliance, and strengthened enterprise governance.
Previously, as CxO at DEX, Chip directed software innovation, financial strategy, and operational leadership, delivering complex systems for Fortune 500 clients to manage global logistics, repair cycles, and inventory. As President of DEX, he oversaw the development and deployment of enterprise-grade supply chain software, ensuring SOC 2-aligned controls and secure system design for high-compliance environments. A former board member of Adventist Health, Chip brings board-level insight and governance acumen, as well as hands-on operational leadership across healthcare, manufacturing, and high tech.
Chip Dickinson
Chief Technology Officer
- Enterprise architecture and systems design
- Compliance (HIPAA, SOC 2, GDPR)
- Digital transformation at scale
- Multi-industry IT leadership
Louie Foster
VP, Product Management
Louie Foster is a hands-on engineer and platform strategist with over 20 years of experience developing and scaling enterprise-grade platforms. His core strengths span technical product management, systems architecture, API design, backlog management, and AI integration—skills he applies to defining functional specs, identifying system gaps, and driving complex features from concept through delivery across regulated, data-intensive environments.
As Executive Director of Product Management at RedSail Technologies, Louie led the design and delivery of next-generation software systems. The innovation was so far ahead of existing frameworks that it required collaboration with federal and state agencies to modernize policy—ultimately influencing regulatory change across 34 states and improving patient access to critical care. He successfully aligned market demands, customer needs, and corporate goals to strategically expand the product portfolio and capture additional revenue opportunities.
Earlier in his career, Louie redefined product strategy in the capital real estate sector by embedding AI and data intelligence into underwriting workflows and platform architecture. He streamlined sponsor-capital matching engines, improved data transparency, and accelerated deal cycles across complex investment networks.
Louie is known for bringing structure to ambiguity, translating technical vision into execution, and building product ecosystems that scale with business demands.
Louie Foster
VP, Product Management
- Secure SaaS architecture for regulated systems
- API and systems integration
- Feature design for IAM platforms
- AI and data-driven innovation
Toli Leonovich
Director of Engineering
Toli takes a visionary approach to software architecture and leverages his extensive experience to drive technological innovation and product excellence. He has led initiatives in cloud-based, multi-tenant deployments, designing scalable solutions that serve enterprise clients with diverse security and performance requirements. His background in secure software architecture ensures that every layer of every product is built with integrity, resilience, and compliance in mind.
At the core of his work is a strong foundation in Identity and Access Management (IAM), enabling seamless integration with modern enterprise systems and enhancing security across distributed environments.
Prior to joining Proximia, Toli contributed to various product lines at leading organizations such as Angi and RedSail Technologies, where he was instrumental in both day-to-day team leadership and long-term system architecture. His work has consistently focused on enabling smooth enterprise system integration and delivering robust, secure solutions at scale.
With a career spanning more than two decades, he brings deep expertise in engineering and technology leadership across the eCommerce, finance, and healthcare sectors. He holds a bachelor’s degree in computer science from Western Washington University.
Toli Leonovich
Director of Engineering
- Cloud-based, multi-tenant deployments
- Secure software architecture
- IAM and enterprise systems
- Built-in compliance by design
Sedric Benson
Director of Engineering
A strong advocate for secure and scalable software systems, Sedric has led the design and deployment of robust, cloud-based, multi-tenant platforms—ensuring performance, data isolation, and operational efficiency across customer environments. His work frequently integrates behavioral analytics and anomaly detection techniques to enhance system visibility, detect threats, and drive intelligent automation in security and user experience.
Sedric has implemented modern authentication and authorization protocols such as OAuth 2.0, SAML, and OpenID Connect, enabling secure and seamless identity management across distributed applications. He champions a Secure Software Development Lifecycle (Secure SDLC), embedding security practices into architecture reviews, threat modeling, code analysis, and continuous integration pipelines. His versatility in the software development lifecycle is evident in his hands-on approach, having actively contributed to architecture, design, requirements creation, front-end and back-end development, quality assurance, and deployment.
At Proximia, Sedric directs development, leveraging his extensive background and expertise. He previously held roles at industry leaders such as Angi and RedSail Technologies, where he honed his skills in engineering and leadership. His career reflects a dynamic journey through both eCommerce and healthcare sectors, where he gained a global perspective managing teams from around the world. Sedric holds a bachelor’s degree in computer science from Andrews University.
Sedric Benson
Director of Engineering
- Multi-tenant platform design
- Behavioral analytics and threat detection
- Modern auth (OAuth, SAML, OIDC)
- Secure SDLC and DevOps practices
Proximia Developer Knowledgebase
IAM Standards · Biometric Authentication · Zero Trust Architecture · BLE & UWB · MFA Alternatives · Legacy System Integration · Continuous Authentication · Secure Enclaves · Privacy by Design
Pending Patents
Proximia is actively patenting XiFi and other key components of its core architecture and authentication methods to protect the proprietary system behind its persistent, proximity-based identity validation.
XiFi™ is Proximia’s hardware-agnostic, real-time location and authentication platform, equipping organizations to integrate modern IAM seamlessly while preparing for the future of IoT growth, evolving devices, and advanced authentication technologies.
Executive Team
Below, you will find a quick snapshot of some of our key leaders and domain experts who serve as the backbone of the Proximia team.
They are supported by a stellar group of cybersecurity innovators ranging from developers, customer support technicians, product specialists, communications experts, and many more. All located in the mainland U.S., we are fully dedicated to the business of authentication and, most importantly, the success of our customers.
Kelly Coffin
Chief Executive Officer
Kelly Coffin
Chief Executive Officer
Kelly Coffin is the founder and CEO of Proximia, where he leads the design and development of advanced identity and access management solutions grounded in Zero Trust principles. Prior to founding Proximia, Kelly founded and served as CEO of WayFare Foods, an innovative food technology company where he led product development, manufacturing strategy, national distribution, and go-to-market execution—turning the startup into a nationally recognized brand and eventual acquisition.
Drawing on his background in engineering, Kelly designed several proprietary manufacturing systems that integrated mechanical, electrical, and software components, developing full SOPs and bringing novel food processing methods to market. It was during his time at WayFare that he first encountered the systemic gap between physical and digital security—especially in regulated, IoT-heavy environments like manufacturing and logistics.
Driven to solve this growing challenge, Kelly conceptualized a new kind of IAM platform—one that merges cyber and physical security. He assembled a high-caliber software engineering team to drive the development of Proximia Connect and the patent-pending XiFi™ platform.
With a background in engineering and a track record of entrepreneurial execution and strategic leadership, Kelly brings innovative thinking and operational discipline to Proximia’s mission: redefining how identity is secured in today’s connected world.
Kevin P. Welch
Executive Chairman
Kevin P. Welch
Executive Chairman
Kevin Welch is a seasoned entrepreneur and technology executive with a proven track record of scaling companies from startup to multi-billion-dollar enterprises. He brings deep expertise in information systems and a diverse range of technologies, having led more than 40 mergers and acquisitions, two public offerings, a bankruptcy reorganization, and multiple corporate spin-offs.
In addition to serving as Chairman of Proximia® and AXCS®, Kevin is a senior advisor to Francisco Partners, RedSail Technologies, and Endeavour Capital. He previously founded Integra®, scaling it from early-stage development into a market leader before its acquisition and eventual integration into RedSail Technologies under private equity ownership. Prior to this, Kevin was president of Shared Healthcare System (sold to OmniCare), CTO of Sun Healthcare Systems (one of the largest public senior healthcare providers), Director of R&D of Symantec Corporation (SYMC), and a research scientist at Genetech (sold to Roche).
Kevin holds degrees in mathematics, computer science, operations research, and engineering management from Stanford University. Kevin merges executive leadership with technical expertise, with a strong focus on leveraging AI-native tools to accelerate the creation and deployment of modern technologies. His strategic guidance helps companies scale faster, build smarter, and stay ahead in an increasingly digital world.
Tony Rosanova
Chief Operations Officer
Tony Rosanova
Chief Operations Officer
Tony is an accomplished executive with deep expertise across financial technology, enterprise operations, and space exploration. Prior to joining Proximia, he served as President of Zoot Enterprises, a leading fintech solutions provider, after previously holding the role of Chief Technology Officer. At Zoot, Tony shaped the company’s technology direction and played a key role in scaling operations to support growth and innovation in the financial services sector.
Earlier in his career, Tony contributed to several major NASA missions as part of the U.S. Geological Survey’s Astrogeology Program. His technical leadership supported groundbreaking efforts on Mars Pathfinder, Cassini, Galileo, and Clementine, advancing planetary science and space exploration.
In addition to his executive career, Tony remains active in education and economic development. He serves on the Montana State Chamber of Commerce board and advisory boards for Montana State University, helping guide future leaders in computing and nursing.
Chip Dickinson
Chief Technology Officer
Chip Dickinson
Chief Technology Officer
Chip is a trusted technologist with deep expertise in cloud architecture, enterprise software, cybersecurity strategy, and digital transformation. With over 30 years spanning IT, operations, and enterprise systems, he has led complex, large-scale software initiatives across regulated industries. His leadership translates advanced technology into competitive advantage and operational efficiency—while ensuring rigorous compliance with frameworks such as HIPAA, SOC 2, and other industry-specific regulations.
Prior to Proximia, Chip served as VP of Business Solutions and later as Digital Innovation Executive at Adventist Health, leading full-scale ERP modernization and launched enterprise-wide AI, robotic process automation (RPA), and cybersecurity and identity authentication frameworks. These efforts transformed operations across a $5B healthcare system, enforced HIPAA compliance, and strengthened enterprise governance.
Previously, as CxO at DEX, Chip directed software innovation, financial strategy, and operational leadership, delivering complex systems for Fortune 500 clients to manage global logistics, repair cycles, and inventory. As President of DEX, he oversaw the development and deployment of enterprise-grade supply chain software, ensuring SOC 2-aligned controls and secure system design for high-compliance environments. A former board member of Adventist Health, Chip brings board-level insight and governance acumen, as well as hands-on operational leadership across healthcare, manufacturing, and high tech.
Louie Foster
VP, Product Management
Louie Foster
VP, Product Management
Louie Foster is a hands-on engineer and platform strategist with over 20 years of experience developing and scaling enterprise-grade platforms. His core strengths span technical product management, systems architecture, API design, backlog management, and AI integration—skills he applies to defining functional specs, identifying system gaps, and driving complex features from concept through delivery across regulated, data-intensive environments.
As Executive Director of Product Management at RedSail Technologies, Louie led the design and delivery of next-generation software systems. The innovation was so far ahead of existing frameworks that it required collaboration with federal and state agencies to modernize policy—ultimately influencing regulatory change across 34 states and improving patient access to critical care. He successfully aligned market demands, customer needs, and corporate goals to strategically expand the product portfolio and capture additional revenue opportunities.
Earlier in his career, Louie redefined product strategy in the capital real estate sector by embedding AI and data intelligence into underwriting workflows and platform architecture. He streamlined sponsor-capital matching engines, improved data transparency, and accelerated deal cycles across complex investment networks.
Louie is known for bringing structure to ambiguity, translating technical vision into execution, and building product ecosystems that scale with business demands.
Kirsten Henry
VP, Marketing
Kirsten Henry
VP, Marketing
With a career focused on technology products and services, Kirsten is an accomplished omnichannel marketer and events professional. She leverages her expertise in brand development, market segmentation, campaign management, lead generation, and customer loyalty to drive exceptional results. Kirsten's career began in an agency setting, where she managed public relations for consumer Microsoft products, marketing for the Florida Keys Department of Transportation, and orchestration of large-scale city-wide events.
In 2007, Kirsten joined Integra, later acquired by RedSail Technologies, as their Director of Marketing. There, she oversaw all GTM strategy and execution. During her tenure at RedSail, she advanced to Senior Director of Marketing, where she oversaw RedSail’s corporate brand and selected divisional brands and product lines. Kirsten is recognized for her creativity, efficient processes, and a proven track record of goal alignment, transforming ideas into highly successful programs. She holds a Bachelor of Arts in Public Relations and International Business from Washington State University.
Pat Sullivan
VP, Business Development
Pat Sullivan
VP, Business Development
Pat excels in navigating the crossroads of innovation and strategic partnerships, propelling growth and seizing emerging opportunities. With a proven history of fostering impactful relationships, Pat's career reflects an unwavering commitment to guiding organizations to new heights of success. In 2019, Pat assumed the role of President at ProveID, a groundbreaking cyber and physical security product revolutionizing authentication. By 2024, ProveID seamlessly integrated into Proximia's advanced technology suite, appointing Pat as Vice President of Business Development, spearheading Proximia’s Partnership Program.
Before ProveID, Pat held the position of National Vice President at Century 21 Real Estate LLC. In this role, Pat played a key role in converting independent real estate companies to the C21 brand, overseeing the field servicing team with five regional vice presidents and leading a field team of 38 business consultants. Prior to Century 21, Pat served as the Managing Partner at COBS Homes, contributing significantly to business planning, capital development, and the launch of a national owner-builder services company. Pat's primary focus at COBS Homes centered on developing effective marketing and sales strategies.
Amber Moffitt
VP, Customer Success
Amber Moffitt
VP, Customer Success
With over 20 years of experience in technical software implementations across the medical and financial industries, Amber has a strong track record of delivering complex solutions that drive business success. Early in her career, she managed and executed software implementations, developing expertise in troubleshooting, optimization, and seamless deployments. This hands-on experience paved the way for her transition into Product Management, where she took on a leadership role overseeing the full development life cycle of multiple software solutions.
As a Product Manager, Amber excels in driving project success through strategic planning, cross-functional collaboration, and customer-focused execution. Her ability to lead teams and align product development with business objectives ensures the delivery of high-quality, scalable solutions. With a strong commitment to innovation and efficiency, she continuously refines processes to optimize performance and user experience.
Amber holds a Bachelor’s degree in Organizational Leadership from Chapman University, further enhancing her ability to guide teams and drive business success. Passionate about customer satisfaction and team success, she ensures that every product she oversees contributes to growth, security, and operational excellence.
Kevin Williams
Chief Finance Officer
Kevin Williams
Chief Finance Officer
Kevin is a seasoned financial leader with a proven track record of steering organizations towards fiscal excellence. With an extensive background in financial management and a keen eye for strategic planning, Kevin is a founding member of Proximia and has served as CFO since 2016. Prior to Proximia, Kevin held the role of CFO for WayFare Health Foods for over 15 years.
Kevin's experience includes strategic planning, forecasting, budgets, cash management, financial efficiency, financial statements and reporting, accounts receivable, accounts payable, payroll, management accounting and reporting, audit compliance, internal control implementation oversight and compliance, and contract review. Heavily focused in finance, Kevin also has relevant experience in human resources and employee benefit legal compliance and management. Kevin holds degrees in Accounting and Business Administration.
MISSION
We deliver industry-leading authentication solutions that eliminate passwords and empower business to protect critical assets.
VISION
To drive the future of security by creating groundbreaking authentication technologies that safeguard and streamline the digital world.
Core Values
Integrity First
We act with honesty and transparency in all our interactions, building lasting trust with our clients, partners, and each other.
Believe in It
We are passionate about what we do, confident in the value we deliver, and committed to making a meaningful impact. We take pride in our products and services.
Innovate Relentlessly
We strive to lead the industry through innovation and a relentless commitment to quality. We build solutions that surprise and delight our customers, while setting standards for excellence.
Service Above All
We put our customers at the heart of everything and deliver on our promises. Deeply committed to serving our clients with respect and empathy, we prioritize their needs and work to exceed their expectations.
Careers
At Proximia's core, we are innovators.
Our culture fosters an open-mindset and
encourages action on creative ideas.
Consider joining our dynamic team to help us shape the future of cybersecurity and authentication.
Director of Inside Sales
Remote | Full-Time
Proximia is seeking a dynamic, hunter-style Director of Inside Sales to lead our go-to-market strategy and drive growth in the public sector, healthcare, and critical infrastructure. If you're passionate about cybersecurity, thrive in early-stage environments, and know how to sell into technical buying centers—this is your opportunity to make a big impact.
Follow us on LinkedIn to stay connected and be the first to hear about new career opportunities.
Call Us
(844) GET-PROX | (844) 438-7769
Corporate Address
509 South 22nd Avenue
Bozeman, MT 59718
Innovation & Development
317 Commercial Avenue, Suite 205
Anacortes, WA 98221
Are you ready to unlock a safer future for your business?
Contact us to discuss how Proximia can elevate your cybersecurity strategy.